• What is Predictive Analytics World?
• Who is Predictive Analytics World for?
• What is predictive analytics?
• Do I need to learn about predictive analytics before Predictive Analytics World?
• What will I learn at Predictive Analytics World?
• Does this conference cover non-business applications of analytics and data mining, such as engineering, medical and scientific applications?
• Is this a "data mining" conference?
• Is Predictive Analytics World run by a software vendor?
• Is Predictive Analytics World a research conference?
• Are you considering new speakers for Predictive Analytics World?

What is Predictive Analytics World?

Predictive Analytics World is the leading event for predictive analytics consumers, managers and commercial practitioners. This conference delivers case studies, expertise and resources over a range of business applications of predictive analytics. For more on this conference's scope, see About Predictive Analytics World.

Who is Predictive Analytics World for?

No matter what your role in or relationship to predictive analytics projects, you will find value in the sessions, case studies and networking available at Predictive Analytics World.

• Managers. Project leaders, directors, CXOs, vice presidents, investors and decision makers of any kind involved with analytics, direct marketing or online marketing activities.
• Marketers. Personnel running or supporting direct marketing, response modeling, or online marketing who wish to improve response rates and increase campaign ROI for retention, upsell and cross-sell.
• Technology experts. Analysts, BI directors, developers, DBAs, data warehousers, web analysts, and consultants who wish to extend their expertise to predictive analytics.

What is predictive analytics?

Predictive analytics is business intelligence technology that produces a predictive score for each customer or prospect. Assigning these predictive scores is the job of a predictive model which has, in turn, been trained over your data, learning from the experience of your organization.

Predictive analytics optimizes marketing campaigns and website behavior to increase customer responses, conversions and clicks, and to decrease churn.

Visit our Predictive Analytics Guide for reading, training options and other resources.

Do I need to learn about predictive analytics before coming to Predictive Analytics World?

If you are completely new to predictive analytics, we suggest you read the first two short introductory articles linked from the Predictive Analytics Guide.

For more extensive learning, attend Predictive Analytics World's official training seminar or participate in an online seminar on predictive analytics, available on-demand at any time. Training participants earn a hefty discount off Predictive Analytics World registration, amounting to up to half off the training.

Beyond that, the best way to increase your knowledge of predictive analytics is to come to Predictive Analytics World, listen to case studies sessions, and to meet and mingle with colleagues and experts.

What will I learn at Predictive Analytics World?

• New apps: New ways to apply predictive analytics.
• Do better: How to achieve better results with predictive analytics.
• Companies: What companies are at the leading edge of predictive analytics and what are they doing?
• Solutions: Which are the best predictive analytics solution providers, what do they do and how do they compare?
• Colleagues: Who are my colleagues facing the same challenges as I and how can we work together?
• Resources: What other resources are available?

Does this conference cover non-business applications of analytics and data mining, such as engineering, medical and scientific applications?

No, this is a business conference, with the focus squarely on business applications of predictive analytics, such as those listed in, About Predictive Analytics World.

Is this a "data mining" conference?

Yes. Data mining is often used synonymously with predictive analytics, and, in any case, predictive analytics is a type of data mining.

Is Predictive Analytics World run by a software vendor?

No. Predictive Analytics World provides a balanced view of predictive analytics methods and tools across software vendors and solution providers.

Is Predictive Analytics World a research conference?

No. Predictive Analytics World is focused on today's commercial deployment of predictive analytics, rather than academic or R&D activities. Separately, there are a number of research-oriented conferences; in predictive analytics' commercial application, we are essentially standing on the shoulders of those giants.

Are you considering new speakers for Predictive Analytics World?

Yes. Submit a proposal to speak at Predictive Analytics World.