Predictive analytics is business intelligence technology that produces a predictive score for each customer or prospect. Assigning these predictive scores is the job of a predictive model which has, in turn, been trained over your data, learning from the experience of your organization. Predictive analytics optimizes marketing campaigns and website behavior to increase customer responses, conversions and clicks, and to decrease churn.
Tutorial Articles
The following short, published articles, written by the conference chair, are a great place to get started.
Predictive Analytics with Data Mining: How It Works
Get a handle on the functional value of predictive analytics for marketing, sales and product direction.
DM Review's DM Direct
Driven with Business Expertise, Analytics Produces Actionable Predictions
Run data mining as a business activity to generate customer predictions that will have a business impact. CRM Magazine's DestinationCRM.
Predictive Analytics Training
For more extensive learning, attend Predictive Analytics World's official training seminar or view the online e-course on predictive analytics, available on-demand at any time. Training participants earn a hefty discount off Predictive Analytics World registration, amounting to up to half off the training.
Predictive Analytics Newsletters
Subscribe to Prediction Impact's bi-annual email newsletter: Case studies, articles, events. Or view previous newsletters.
www.KDnuggets.com: A comprehensive online portal and newsletter for data mining, including predictive analytics.
Predictive Analytics Podcasts
Listen to succinct interviews with Predictive Analytics World chair Eric Siegel, Ph.D. that provide an overview of predictive analytics in just minutes. Recorded answers to the following questions are provided, along with transcripts thereof:
- What is predictive analytics and what does it accomplish?
- What kind of investment in infrastructure is required?
- How do companies benefit from predictive analytics?
- Could you provide an example case of deploying predictive analytics?
- Could you describe a specific client deployment for Predictive Analytics?
- What are the risks when deploying predictive analytics; how often does it fail?
About the Predictive Analytics World Conference
Predictive Analytics World is the leading event for predictive analytics consumers, managers and commercial practitioners. This conference delivers case studies, expertise and resources over a range of business applications of predictive analytics. For more on this conference's scope, see About Predictive Analytics World.
