Predictive Analytics World Conference: Call for Speakers

Speaker proposals deadline: June 4, 2009 (For PAW Oct. 2009 in Washington DC)

Please read this call for speakers before proceeding to the speaker proposal form (below).

Join Predictive Analytics World to share how predictive analytics delivers a business impact for your organization. Predictive Analytics World is the only conference of its kind, with sessions and content reaching:

Across business applications - For what purpose is predictive analytics deployed?
Across industries - Where is predictive analytics deployed?
Across vendors of solutions and software - How is predictive analytics deployed?

This conference is run by the producers of the leading events in web analytics, marketing optimization and predictive analytics training. Please read a bit more about the scope, objective and target audience of this conference on the about and FAQ pages.

Present Your Case Studies

Predictive Analytics World provides speakers the opportunity to present predictive analytics case studies, deployment successes and lessons learned. At this event, potential consumers of predictive analytics witness proof demonstrating it's more than just a bunch of great ideas - predictive analytics is actively applied to optimize many business functions across industry verticals. And predictive analytics practitioners have the opportunity to gain from the lessons you've learned, whether by serendipity, or - more likely - the hard way.

Evaluation - how well did it work? Case study proposals will be given highest consideration if specific measurements of deployment performance are included, especially when measured in comparison with a control group.

Name the Company That Benefited

As a business event, we emphasize named case studies. Naming the company that benefited makes your session much more effective. It is a strong selling point to attract attendees to your session, rendering the case study more concrete and adding credibility. Attendees will feel, "This company looks like a legitimate player - I want to know what they are up to!"

If you are an analytics software vendor or consultant, check with your clients for permission to be named during your presentation, and consider telling them that the following companies permitted named case studies at Predictive Analytics World February 2009: Acxiom, Amazon.com, Bella Pictures, Charles Schwab, ClickForensics, Google, The National Rifle Association, Pinnacol Assurance, Reed Elsevier, Sun Microsystems, TaxBrain, Telenor, Wells Fargo, Yahoo! -- plus mini-csae studies from the following companies: Anheuser-Busch, Disney, Hewlett-Packard, HSBC, IRS, Pfizer, Social Security Administration, WestWind Foundation -- and plus case studies at the coscheduled R users group meeting from Facebook and Ancestry.com.

Even better, ask if your client would be interested in copresenting. Two thirds of the case study sessions at February's Predictive Analytics World included the client as a presenter. Many predictive analytics "users" would jump at the chance to present (and receive a free pass to attend), and their presence during the session gives another boost to credibility, ensuring a balanced view of the organizational context and the deployment results.

Present Your Lessons Learned

Your case study presentation tells a story - be sure to include the story's moral. Every predictive analytics initiative provides at least two or three lessons learned. Seek out the strongest and most concise way to state these lessons. Where possibly, make them generally-applicable in that they apply across industries. What turned out to be the greatest challenges regarding the project's management processes, analytical processes, technical integration and model deployment? What turned out to be the most effective solutions to meet these challenges?

Present a New App: Your Innovative Deployment of Predictive Analytics

Sure, predictive models provide a predictive score for each customer to serve decision automation and decision support. But predictive analytics goes beyond traditional CRM and marketing applications where you're scoring customers — scores can also be produced per employee, debtor, corporate client (B-2-B customer), applicant, fraud suspect, beneficiary, and political constituent. With these scores, predictive analytics is applied across a wide range of business applications.

Predictive Analytics World brings these efforts together, since they share a great deal of overhead, concepts, challenges and requirements. They leverage the same core predictive modeling technology, share many of the same data preparation requirements, integration requirements and management processes, and employ the same methods to evaluate model performance and forecast return-on-investment.

Present Your Analytics Methodology

An alternative to presenting a case study is to illustrate the advantages of a particular analytics methodology. There are a limited number of speaking slots available to this end. Such presentations must demonstrate the deployed value of the approach, ideally across multiple case studies. The methodology described should be proven and commercially applicable today, as distinct from an R&D effort.

Make Your Presentation Accessible

Although we urge you to make your case study presentations detailed and concrete, most presentations at Predictive Analytics World are intended for a general business audience with no required analytical background or expertise. Make sure the business value of your predictive analytics deployment and the lessons learned is clear to this audience.

Predictive Analytics World also has a limited number of speaking slots for more technical presentations on special topics such as new, cutting-edge analytical innovations. If you are submitting a proposal for such a talk, please indicate this clearly in your proposal.

Speaker Perks - What You Get:

Widen your reputation as an expert in predictive analytics
Strengthen your company's reputation as a leader in predictive analytics
Gain exposure to consumers of predictive analytics
Receive free registration to attend Predictive Analytics World
Post your bio and a link to your site on the PAW website and in the conference program guide