For organizations with multiple lines of business and deep, rich databases, making sense of information has become a business itself. What is needed now, more than ever, is a good translation layer to ground businesses in fact-based decision making.

The translation layer is defined as the role that analytical people play, or ought to play, within organizations to bridge the gap between information and powerful business applications. This webinar illustrates why the analytics community must evolve to increase the impact they have on the organizations where they work.