Newsmax TV interviewed me regarding, in their words: The Obama campaign’s use of computerized data in deciding which potential voters to target helped the president win in November, says Eric Siegel, a former computer science professor at Columbia University....
This blog post was also distributed on Big Think, Truthout, The Moderate Voice. Last October, a colleague and I speculated on how a special, powerful form of predictive analytics would revolutionize presidential campaigning—and, if successful, how it might be...
The Fiscal Times is running an excerpt from my book, Predictive Analytics, about the Obama campaign's use of uplift modeling (aka net lift or persuasion modeling). ARTICLE: The Real Story Behind Obama's Election Victory By Eric Siegel Elections...
To drive early orders for my about-to-launch book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (published by Wiley Feb. 18), we're providing the following offer: Preorder now ($15 on Amazon, currently) and receive:...
Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die By Eric Siegel, with a foreword from Tom Davenport (Wiley, February 2013) To order the book: www.thepredictionbook.com Praise: "What Nate Silver did...
