The Financial Times reviewed my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Click here to read the full Financial Times review (free membership required) Excerpt from the book review: Book Review: Data's Darker Overtones...
This blog post is to retract an aspect of a story about Chase Bank that I reported in my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (published by Wiley, February 2013). Although predictive analytics professionals usually tell...
