Practitioner Interview Series: Brett Cohen of AOL

I originally published this article in Predictive Analytics Times.   Practitioner Interview Series:  Brett Cohen of AOL In anticipation of his upcoming conference presentation at Predictive Analytics World Boston, “How Much Are You Worth?...

Predictive Analytics: Harnessing the Power of Big Data

  I originally published this article in Analytics-Magazine.org.  The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Predictive Analytics:  Harnessing the Power of Big Data Every day’s a...

Book FAQ: Is the Book “Predictive Analytics” for Experts?

When you invest the time to read a book, you're investing a lot more than the $17 to buy it. Many ask whether my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, is at the right level for their needs. Is it too advanced?...