| Driving Decisions with Predictive Analytics: The Top Business Applications
Wednesday, September 23, 2009 |
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| 1:00 PM – 2:00 PM New York Daylight Time 45 minute presentation, 15 minute Q&A. Presented By: Eric Siegel, Ph.D., Conference Chair, Predictive Analytics World www.predictiveanalyticsworld.com | |
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The value proposition is straight-forward and proven: Predictive analytics produces business insight that delivers. The customer predictions generated by predictive analytics deliver more relevant content to each customer, improving response rates, click rates, buying behavior, retention and overall profit. Harnessing value with predictive analytics depends on some careful choices: What kind of customer behavior you predict and which operational decisions you automate with it. In making these choices, you position precisely how this technology is applied. Dr. Siegel will be joined by Anne Milley from SAS in a discussion of the top business applications of predictive analytics. Audience members will learn:
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