Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
The Rise Of Large Database Models
 Originally published in Forbes Even as large language models have...
3 Predictions For Predictive AI In 2025
 Originally published in Forbes GenAI’s complementary sibling, predictive AI, makes...
The Quant’s Dilemma: Subjectivity In Predictive AI’s Value
 Originally published in Forbes This is the third of a...
To Deploy Predictive AI, You Must Navigate These Tradeoffs
 Originally published in Forbes This is the second of a...
SHARE THIS:

2 years ago
Heinz Taps State-of-the-Art AI to Design Its Next Ad Campaign

 
Originally published in AdWeek, Aug 1, 2022.

The brand is one of the first to rely on OpenAI’s Dall-E 2 art generator.

Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle.

The company’s marketing team fed a series of generic ketchup-related prompts into research group OpenAI’s state-of-the-art machine learning algorithm, Dall-E 2, which conjures up eerily detailed images from simple text inputs.

The results are all over the place—from a Tron-like neon-shaded bottle to a cute container in the shape of a dog—but the one commonality is that most seemed to have adopted the trademark fringe, shape and lettering of a Heinz label.

The AI-powered campaign is a follow-up to an exercise Heinz held last year in which random people were asked to draw a generic ketchup bottle. Those results similarly tended to include the iconic logo. Given that Dall-E 2 is trained on hundreds of millions of images that people have posted to the web, it’s not surprising that it reflects the public’s conception of a ketchup bottle.

To continue reading this article, click here.

One thought on “Heinz Taps State-of-the-Art AI to Design Its Next Ad Campaign

  1. Pingback: Heinz Faucets State-of-the-Artwork AI to Design Its Subsequent Advert Marketing campaign « Machine Studying Instances • eSOFTNEWS

Leave a Reply