9 years ago
Analytics is (often) a Faith-Based Business

If you follow data science topics in various social media channels, you’ll invariably see a lot of blog posts about A/B testing along with announcements about new tools and techniques for doing the associated analyses. I am sometimes left with the feeling that everyone must be A/B testing everything within highly data-driven cultures. And if I had a dollar for every time someone referenced Google testing 41 shades of blue…