The Obama campaign’s Daniel Porter will be presenting on his work with uplift modeling at PAW San Francisco (March 2014) and PAW Chicago (June 2014). Watch the interview with the Obama campaign’s Daniel Porter. How uplift modeling helped Obama’s campaign — and can aid marketers Back in 2010, after the Republicans won control of the
As buyer behavior is in a constant state of flux, understanding customers can feel as overwhelming as understanding the opposite sex. While there is no “Businesses Are From Mars, Customers Are From Venus” book to simplify everything,...
The economic changes of the past five years have had a major impact on the collections industry. Collectors traditionally viewed customers in black-and-white classifications of having either “good credit” or “bad credit.” As the economy declined, the...
Companies that want to effectively manage their supply chain must invest in business intelligence (BI) software, according to a recent Aberdeen Group survey of supply chain professionals. Survey respondents reported the main issues that drive BI initiatives...
The Big Data market is on the verge of a new era, with information becoming more accessible through a combination of self-service capabilities and advanced visualization features. Edd Dumbill, the vice president of strategy for Silicon Valley...
Albert Einstein once said, “The only real valuable thing is intuition.” While nobody can deny Einstein’s supreme intellect, I must respectfully disagree. Instinct is invaluable in many aspects of life, but I have learned throughout my career...
For months, women’s fashion retailer Sway struggled to lure customers to its newly launched website by blasting them with sporadic emails. “It was pretty sad,” said Cheyanne Sequoyia-Mackay, Sway’s marketing manager. “Only about 20% of our customers...
Traditionally, when you ask kids what they want to be when they grow up, inevitably they will mention something exciting and glamorous. They’ll say something like an astronaut, an NFL quarterback, a rapper, a doctor or a...
Predictive modeling offers the key to understanding which healthcare services most affect utilization, readmissions, and payment, and how to tackle the outliers. These analytics are within the grasp of any healthcare system. Somewhere out there, a hospital...
Predictive analytics make it possible for consumer goods companies to forecast customer behavior, potential risks, product associations and demand, and has usually been considered to be only for those that have a specialized approach to identify anomalies....
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