The power of predictive analytics in the age of Big Data is super-cool, but will privacy concerns stop or stunt it’s adoption? Watch this episode of Forrester TechnoPolitics with Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Lie, Buy, or Die to find out. (more…)
As buzzwords go, big data is currently one of the most powerful—and one of the most perplexing. It sounds like something only multinational conglomerates can afford. But the concept of analyzing very large amounts of data and...
Every business has a treasure trove of data, from customer and transaction information to manufacturing and shipping statistics. The key is figuring out how to use past data to better the business’ future. One strategy is for...
With vast amount of data that currently available, who should be able to predict the future the most? Should it be Google? Facebook? Twitter? Google claim to be able to predict the flu epidemic in the future, and other...
Consumers are creatures of habit, and the behaviors they demonstrate today will oftentimes indicate the actions they’ll take tomorrow. A number of hyperlocal vendors are helping businesses create customer profiles based on in-store activities, purchase histories, and...
We have the cloud, we have big data, we have social networks and we have mobile computing. The sum total is more than the parts; it’s amounting to a big data cloud that is surrounding and defining...
The shift from pay-for-service to pay-for-performance in healthcare means that healthcare organizations and providers must approach care delivery in a different way, moving from diagnostic care to preventive medicine. Part of the challenge of adopting a forward-looking...
How powerful would it be for marketers to know what their customers are going to do before they actually do it? To predict how they would react to certain messages and offers, or to intervene just before...
It’s getting difficult to pick up a business magazine, attend a conference or even walk through an airport terminal without encountering the topics of Big Data and analytics. Everyone from IT companies to phone carriers seems to...
Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, explains how the Obama 2012 Campaign used persuasion modeling to influence voters. (more…)
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