Original Content

Original Content

Five Reasons Siegel’s Predictive Analytics Book Matters to Experts

My new book—Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die ( from publisher John Wiley; foreword by Thomas H. Davenport)—is a revealing, accessible primer positioned to appeal well outside our industry...

The Future of Prediction: Predictive Analytics in 2020

By: Dr. Eric Siegel, Executive Editor, Predictive Analytics Times

Good morning. It's January 2, 2020, the first workday of the year. As you drive to the office, the only thing predictive analytics doesn't do for you is steer the car (yet that's coming soon as well)...

The Future Directions for Text Analytics

By: Tom Reamy, chair, Conference Program Chair, Text Analytics World

At the Boston Text Analytics World, held on October 3-4, one of the themes of the conference was the future of text analytics. The program chair, Tom Reamy, gave a keynote presentation on that theme,

How the Obama Camp Analytically Persuaded Millions of Voters

Elections hang by a thinner thread than you think...

What We Should Take Home From Predictive Analytics Conferences

Why should one go to a predictive analytics conference? What should one take home from a conference like PAW? There are lots of reasons conferences are valuable including interacting with thought leaders and practitioners during sessions and...

Three Ways to Get Your Predictive Models Deployed

We all know that given reasonable data, a good predictive modeler can build a model that works well and helps make makes better decisions than what is currently used in your organization (at least in our own...

Why Predictive Modelers Should be Suspicious of Statistical Tests

Well, the danger is really not the statistical test per se, it the interpretation of the statistical test...

Inside the Secret World of the Data Crunchers Who Helped Obama Win

In late spring, the backroom number crunchers who powered Barack Obama's campaign to victory noticed that George Clooney had an almost gravitational tug on West Coast females ages 40 to 49. The women were far and...