All the data in the world won’t increase the return on your advertising expenses by itself, but some clever ideas from a San Francisco analytics conference might. In back-to-back presentations, attendees at Predictive Analytics World heard how to cut costs and increase output in today’s lightning fast online ad networks and how to gauge return
The game of blackjack offers six important lessons for managers trying to make sense of marketing data, according to the man who crunches the numbers for Orbitz Worldwide. Sameer Chopra, vice president of advanced analytics for the...
This article will make you feel better. And you do need to feel better, if you are one of the many of us who practice analytics—or who must consume and rely on analytics—and find ourselves carrying tension...
Too many people confuse reporting with analytics–and underinvest in making sure they are asking the right questions. Standard-issue reports about monthly employee turnover rates and average compensation per employee are important glances in the rearview mirror. But...
Anticipatory shipping may be closest that retail can come to a crystal ball. Amazon, which now has a patent for the algorithm-based system, could conceivably use the system to ship products before you even place an order....
Department store conglomerate Target Brands Inc. knows when its female customers are pregnant long before they start buying cribs. Google Inc. was able to track the H1N1 flu in real-time using Internet search queries when the government...
Was 2013 the Year of Talent Analytics? I think it’s safe to say that “2013 was the year of talent analytics”. Global discussions about talent analytics, as a concept, have certainly been great for our brand,...
The rapidly rising term “Data Scientist” caught up with “Statistician” and surpassed “Data Miner” on Google Trends. However, Statistics remains a lot more popular than “Data Science”, which begs the question: What do Data Scientists do? Clearly,...
As I frequently travel in data science circles, I’m hearing more and more about a new kind of tech war: Python vs. R. I’ve lived through many tech wars in the past, e.g. Windows vs. Linux, iPhone...
While heaps of big data exist in the travel sector – from how seasonality affects bookings to the types of travel packages that receive the highest conversion rates among consumers – leveraging some of the more unstructured...
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