Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
How Generative AI Helps Predictive AI
 Originally published in Forbes, August 21, 2024 This is the...
4 Ways Machine Learning Can Perpetuate Injustice and What to Do About It
 Originally published in Built In, July 12, 2024 When ML...
The Great AI Myth: These 3 Misconceptions Fuel It
 Originally published in Forbes, July 29, 2024 The hottest thing...
Where FICO Gets Its Data for Screening Two-Thirds of All Card Transactions
 Originally published in The European Business Review, March 21,...
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1 year ago
How Machine Learning Can Improve the Customer Experience

 Originally published in Harvard Business Review, March 24, 2023. Machine learning is a promising technology for improving the customer experience. Why? It’s simple: because it can predict customer behaviors. Prediction as a capability is the Holy Grail for foreseeing each customer need and personalizing products and services accordingly. From the consumer’s perspective, when ML’s ethical pitfalls are avoided, prediction can be the ultimate antidote to the information overload that we all face every day. By deploying ML to predict which content is most relevant for each individual, customers can receive better recommendations, less junk mail, very little inbox spam, and

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