Heinz Taps State-of-the-Art AI to Design Its Next Ad Campaign

 Originally published in AdWeek, Aug 1, 2022. The brand is one of the first to rely on OpenAI’s Dall-E 2 art generator. Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle. The company’s marketing team fed a series of generic ketchup-related prompts