By: Dean Abbott, Abbott Analytics and SmarterHQ, Inc.
Portions excerpted from Chapter 2 of his book Applied Predictive Analytics (Wiley 2014, http://amzn.com/1118727967) Successful predictive modeling is more than identifying the right algorithms. And, even though 60-90% of our time is spend on data preparation before deploying the first predictive model built from a new data set, successful predictive modeling goes well beyond effective
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