Ideally, a retailer’s customer data reflects the company’s success in reaching and nurturing its customers. Retailers built reports summarizing customer behavior using metrics such as conversion rate, average order value, recency of purchase and total amount spent in recent transactions. These measurements provided general insight into the behavioral tendencies of customers. However, reports summarizing average
In this new Guide to Predictive Analytics we will review how predictive analytics helps your organization predict with confidence what will happen next so that you can make smarter decisions and improve business outcomes. It is important...
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