Ideally, a retailer’s customer data reflects the company’s success in reaching and nurturing its customers. Retailers built reports summarizing customer behavior using metrics such as conversion rate, average order value, recency of purchase and total amount spent in recent transactions. These measurements provided general insight into the behavioral tendencies of customers. However, reports summarizing average
As I frequently travel in data science circles, I’m hearing more and more about a new kind of tech war: Python vs. R. I’ve lived through many tech wars in the past, e.g. Windows vs. Linux, iPhone...
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