Chief Data Scientist John Foreman will be presenting at Predictive Analytics World Boston (Oct 5 – 9) on “Problems, then Techniques, then Toys. Keeping Your Predictive Analytics Right-side Up.” When we think “data science,” most of the...
Anticipatory shipping may be closest that retail can come to a crystal ball. Amazon, which now has a patent for the algorithm-based system, could conceivably use the system to ship products before you even place an order....
We’re now in the crossfire of a peaking hype cycle for big data and its inevitable backlash. One marketer the other night was yelling on Twitter, “Big Data People need to GET OFF MY LAWN.” I confess,...
How powerful would it be for marketers to know what their customers are going to do before they actually do it? To predict how they would react to certain messages and offers, or to intervene just before...