Anyone looking to run a successful business cannot ignore demographics. Once your target audience has been established, it behooves marketers to determine your core customer’s age, gender, race and income level. While it’s important to retain existing customers, it’s also critical to identify who your “average” customer is, but why is that? Big Data Matters
Predictive analytics lets organizations look ahead in an effort to optimize business strategies. But there has to be a purpose to the analytics efforts, and a solid plan behind them. From recommending additional purchases based on the...
Data science is a powerful tool for business. With a number of practical uses and successful use cases in companies from Amazon to P&G, it’s hard deny the impact of data science methodologies on the bottom line. ...
Give a marketer a sale, and you’ll keep his company afloat for a day; teach him to predict future sales, and you may just ensure his longevity. That, in essence, is the premise behind predictive marketing, a...
