Albert Einstein once said, “The only real valuable thing is intuition.” While nobody can deny Einstein’s supreme intellect, I must respectfully disagree. Instinct is invaluable in many aspects of life, but I have learned throughout my career...
Predictive analytics make it possible for consumer goods companies to forecast customer behavior, potential risks, product associations and demand, and has usually been considered to be only for those that have a specialized approach to identify anomalies....
Experts believe our collection of Big Data will double every two years until 2020. Much of those digital artifacts come from people like you and me as we “Like” things on Facebook, buy books over the web, post...
However, the seventh installment of the company’s Property & Casualty Claim Officer Survey indicates that use of these technologies is on the rise. Despite many months of commentary indicating the value of predictive analytics in claims, the...
There is no doubt that price is one of the biggest factors affecting gross margin, sales volumes and overall customer service level in any retail organization. A small adjustment in price can significantly alter consumer demand, profit,...
I am in the process of gathering survey data for the TDWI Predictive Analytics Best Practices Report. Right now, I’m in the data analysis phase. It turns out (not surprisingly) that one of the biggest barriers to...
Predictive Analytics Is Red Hot Why? What organization couldn’t benefit from making better decisions? Just ask the Obama campaign, which used sophisticated uplift modeling to target and influence swing voters. Or telecom firms that use predictive analytics...
The technology-customer centricity-profitability linkage emerges Every year Gartner comes out with a fascinating graph detailing the “hype cycle” of scores of new technologies, plotting them on a time curve that traces them through various stages, starting...
Heard of big data but not sure what it is? Here is a basic introduction to the concept and how it might help your small business. [Data mining and “big data” are buzzwords in business IT...
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