Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Why You Must Twist Your Data Scientist’s Arm To Estimate AI’s Value
 Originally published in Forbes, June 11, 2024. If you’ve...
3 Ways Predictive AI Delivers More Value Than Generative AI
 Originally published in Forbes, March 4, 2024. Which kind...
AI Success Depends On How You Choose This One Number
 Originally published in Forbes, March 25, 2024. To do...
Elon Musk Predicts Artificial General Intelligence In 2 Years. Here’s Why That’s Hype
 Originally published in Forbes, April 10, 2024 When OpenAI’s...

Share of Wallet

Calculating Customer Potential with Share of Wallet

 No question about it: We, as consumers have our favorites, and as a marketer, you would certainly hope that your establishment will be top of mind when shopping decisions are being made. The fact is that while a consumer might enjoy transacting with you, if they like your competitor somewhat more, you may be in