Vertical AI – Why a Vertical Approach is Key to Building Enduring AI Applications

 Originally published in Greylock, Dec 6, 2023.  The rise of Vertical SaaS in the past decade has demonstrated the power of industry-specific software, producing dozens of winners like Toast, Shopify, Procore, and ServiceTitan. Yet there are still many markets underserved by Vertical SaaS: foundational industries with intrinsic barriers to technological disruption (e.g. unstructured data, constrained