Book awards received:
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See answers to seven other questions about predictive analytics
Read about the book, Predictive Analytics: The Power to
Predict Who Will Click, Buy, Lie, or Die
Eric Siegel is available for select lectures. About Eric
"A mesmerizing and fascinating study."
— The Seattle Post-Intelligencer
"This is Moneyball for business, government, and healthcare."
— Jim Sterne, founder, eMetrics Summit; chairman, Digital Analytics Association
"Simultaneously entertaining, informative, and nuanced. Siegel goes behind the hype and makes the science exciting."
— Rayid Ghani, Chief Data Scientist, Obama for America 2012 Campaign
"Predictive Analytics is not only a deeply informative dive into a topic that is critical to virtually every sector of business today, it is also a delight to read."
— Geoffrey Moore, author, Crossing the Chasm
"The Freakonomics of big data."
— Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One
"The future is right now — you're living in it. Read this book to gain understanding of where we are and where we're headed."
— Roger Craig, record-breaking analytical Jeopardy! champion; CEO, Cotinga
"Littered with lively examples..."
— The Financial Times
"Siegel is a capable and passionate spokesman with a compelling vision..."
— Analytics Magazine
"A must read for the normal lay person..."
— Journal of Marketing Analytics
"A clear and compelling explanation of the power of predictive analytics, and how it can transform companies and even industries."
— Anthony Goldbloom, Founder and CEO, Kaggle.com
"Both sophisticated and fully accessible to the non-quantitative reader. It's got great stories, great illustrations, and an entertaining tone."
— From the book's foreword by Thomas H. Davenport, coauthor, Competing on Analytics
