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Book title: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die — Revised and Updated
Author: Eric Siegel, Ph.D.
Affiliation: Founder, Predictive Analytics World (www.pawcon.com)
Publication date: January 11, 2016 (First edition February 19, 2013)
Book website: www.thepredictionbook.com
Formats: 368 pages (plus 120 pages of Notes), paperback: $24.00 retail; also available as an e-book
Audiobook: 10 hours and 7 minutes, narrated by Nicolas D. Frantela — access here
Dimensions: 6 x 1 x 9 inches
ISBN: 1119145678 and 978-1119145677
Publisher: John Wiley & Sons
Excerpts: Click here for a sample chapter and other excerpts
Author bio:
Eric Siegel, Ph.D., is a leading consultant and former Columbia University professor who helps companies deploy machine learning. He is the founder of the long-running Machine Learning Week conference series and its new sister, Generative AI World, the instructor of the acclaimed online course “Machine Learning Leadership and Practice – End-to-End Mastery,” executive editor of The Machine Learning Times, and a frequent keynote speaker. He wrote the bestselling Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, which has been used in courses at hundreds of universities, as well as The AI Playbook: Mastering the Rare Art of Machine Learning Deployment. Eric’s interdisciplinary work bridges the stubborn technology/business gap. At Columbia, he won the Distinguished Faculty award when teaching the graduate computer science courses in ML and AI. Later, he served as a business school professor at UVA Darden. Eric also publishes op-eds on analytics and social justice.
Eric has appeared on Bloomberg TV and Radio, BNN (Canada), Israel National Radio, National Geographic Breakthrough, NPR Marketplace, Radio National (Australia), and TheStreet. Eric and his books have been featured in Big Think, Businessweek, CBS MoneyWatch, Contagious Magazine, The European Business Review, Fast Company, The Financial Times, Forbes, Fortune, GQ, Harvard Business Review, The Huffington Post, The Los Angeles Times, Luckbox Magazine, MIT Sloan Management Review, The New York Review of Books, The New York Times, Newsweek, Quartz, Salon, The San Francisco Chronicle, Scientific American, The Seattle Post-Intelligencer, Trailblazers with Walter Isaacson, The Wall Street Journal, The Washington Post, and WSJ MarketWatch.
Click for info about Eric Siegel as a speaker (PDF)
Short book description:
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die – In this rich, fascinating–surprisingly accessible–introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day.
Trendsetters like Chase, Facebook, Google, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior–including yours.
Why? Predictive analytics reinvents industries and runs the world. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections.
Related media links:
Press kit for Predictive Analytics World
Renowned Data Scientist Releases Geek Rap Video
University Chronicle, March 7, 2016
