Predictive Analytics World Conference: Agenda At a Glance

DAY 1: Monday November 15, 2010 All conference sessions take place in Edward 5-7
8:00am-9:00am	Registration, Coffee and Danish Room: Albert Suites
9:00am-9:50am	Keynote Five Ways Predictive Analytics Cuts Enterprise Risk Eric Siegel, Ph.D., Program Chair, Predictive Analytics World
9:50am-10:10am	Platinum Sponsor Presentation The Analytical Revolution Colin Shearer, WW Industry Solutions Leader, IBM UK Ltd
10:10am-10:20am	Gold Sponsor Presentation How Predictive Analytics is Driving Business Value Richard Fayers - Senior Manager, Deloitte Analytical Insight
10:20am-10:45am	Break / Exhibits Room: Albert Suites
	Healthcare
10:45am-11:35am	Case Study: Life Line Screening Taking CRM Global Through Predictive Analytics Ozgur Dogan, Merkle Inc. Trish Mathe, Life Line Screening
	Open Source Analytics; Healthcare
11:35am-12:25pm	Case Study: A large health care organization The Rise of Open Source Analytics: Lowering Costs While Improving Patient Care Jos van Dongen, DeltIQ Group
12:25pm-1:25pm	Lunch / Exhibits Room: Albert Suites
	Thought Leader
1:25pm-2:15pm	Keynote Case Study: Yahoo! and other large on-line e-businesses Search Marketing and Predictive Analytics: SEM, SEO and On-line Marketing Case Studies Usama Fayyad, Ph.D., CEO, Open Insights
2:15pm-2:35pm	Platinum Sponsor Presentation Creating a Model Factory Using in-Database Analytics John Spooner, Analytics Specialist, SAS (UK)
2:35pm-2:45pm	Session Break Room: Albert Suites
	Retail
2:45pm-3:35pm	Case Study: SABMiller Predictive Analytics & Global Marketing Strategy Anne Stephens, SABMiller plc Titir Pal, AbsolutData
3:35pm-4:25pm	Case Study: Overtoom Belgium Increasing Marketing Relevance Through Personalized Targeting Dr. Geert Verstraeten, Python Predictions
4:25pm-4:50pm	Break / Exhibits Room: Albert Suites
	Uplift Modelling:
4:50pm-5:40pm	Case Study: Lloyds TSB General Insurance & US Bank Uplift Modelling: You Should Not Only Measure But Model Incremental Response Nicholas Radcliffe, Stochastic Solutions
	Consumer services
5:40pm-6:30pm	Case Study: Canadian Automobile Association and other B2C examples The Diminishing Marginal Returns of Variable Creation in Predictive Analytics Solutions Richard Boire, BoireFillerGroup
6:30pm-7:30pm	Reception Room: Albert Suites

Go to Top of Page

DAY 2: Tuesday November 16, 2010 All conference sessions take place in Edward 5-7
8:00am-9:00am	Registration, Coffee and Danish Room: Albert Suites
9:00am-9:55am	Keynote Multiple Case Studies: Anheuser-Busch, Disney, HP, HSBC, Pfizer, and others The High ROI of Data Mining for Innovative Organizations John Elder, Ph.D., Elder Research, Inc. (Also see Dr. Elder's full-day workshop on Nov. 17)
9:55am-10:30am	Break / Exhibits Room: Albert Suites
	Telecommunications
10:30am-11:20am	Case Study: Leading Telecommunications Operator Predictive Analytics and Efficient Fact-based Marketing Tamer Keshi, Ph.D., T-Mobile Beata Kovacs, Deutsche Telekom
11:20am-11:25am	Session Changeover
	Thought Leader
11:25am-12:15pm	Nine Laws of Data Mining Tom Khabaza, khabaza.com
12:15pm-1:30pm	Lunch / Exhibits Room: Albert Suites
1:30pm-2:25pm	Expert Panel Kaboom! Predictive Analytics Hits the Mainstream Panelists John Elder, Ph.D., Elder Research, Inc. Colin Shearer, WW Industry Solutions Leader, IBM UK Ltd Udo Sglavo, Global Analytic Solutions Manager, SAS Panel moderator Eric Siegel, Ph.D., Program Chair, Predictive Analytics World
2:25pm-2:30pm	Session Changeover
	Crowdsourcing Data Mining
2:30pm-3:20pm	Case Study: University of Melbourne, Chessmetrics Prediction Competitions: Far More Than Just a Bit of Fun Anthony Goldbloom, Kaggle Pty Ltd
3:20pm-3:50pm	Break / Exhibits Room: Albert Suites
	Human Resources; e-Commerce
3:50pm-4:40pm	Case Study: Naukri.com, Jeevansathi.com Increasing Marketing ROI and Efficiency of Candidate-Search with Predictive Analytics Suvomoy Sarkar, HT Media & Info Edge India
4:40pm-5:00pm	Closing Remarks Eric Siegel, Ph.D., Program Chair, Predictive Analytics World

Go to Top of Page

Post-Conference Workshops: Wednesday November 17, 2010
Full-day Workshop The Best and the Worst of Predictive Analytics: Predictive Modeling Methods and Common Data Mining Mistakes John Elder, Ph.D., CEO and Founder, Elder Research, Inc.