Pre-Conference Workshops: Sunday March 13, 2011 | |
Full-day Workshop
![]() Driving Enterprise Decisions with Business Analytics James Taylor, CEO, Decision Management Solutions Room: Salon 3 |
Full-day Workshop![]() R for Predictive Modeling: A Hands-On Introduction Max Kuhn, Director, Nonclinical Statistics, Pfizer Room: Salon 4 |
DAY 1: Monday March 14, 2011 | ||
10:00am-7:30pm | Exhibit Hall Open | |
7:30am-9:00am | Registration & Breakfast |
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9:00am-9:45am |
Keynote Five Ways Predictive Analytics Cuts Enterprise Risk Eric Siegel, Ph.D., Program Chair, Predictive Analytics World Room: Golden Gate B |
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9:45am-10:05am | Diamond Sponsor Presentation The Hefty Toll of Fraud: How to Leverage Predictive Analytics and Social Network Analysis John C. Brocklebank, Ph.D., VP, SAS Solutions OnDemand Room: Golden Gate B ![]() |
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10:05am-10:15am | Platinum Sponsor Presentation Case Study:Using Predictive Analytics To Reduce Credit Risk In Auto Dealer Financing Rado Kotorov Ph.D., Director, SP Management & Competitive Strategy, Information Builders Room: Golden Gate B ![]() |
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10:15am-10:35am | Break / Exhibits |
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Track 1: e-Commerce; Thought Leadership | Track 2: Survey Analysis | 10:35am-11:20am |
Case Study: PayPal / eBay
![]() Putting Predictive Analytics into Context: The Analytics Value Chain Piyanka Jain, PayPal Room: Golden Gate B |
Case Study: YMCA![]() Turning Member Satisfaction Surveys into an Actionable Narrative Dean Abbott, Abbott Analytics & Bill Lazarus, Seer Analytics Room:Salon 5 & 6 (Also see Mr. Abbott's full-day workshop) |
11:25am-12:10pm |
Multiple Case Studies: Anheuser-Busch, the SSA, Netflix Data Mining Lessons Learned - Technical & Business - From Applied Projects John Elder, Ph.D., Elder Research Room: Golden Gate B (Also see Dr. Elder's full-day workshop) |
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12:10pm-12:20pm |
Gold Sponsor Presentations: Lightning Round Room: Golden Gate B ![]() ![]() |
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12:20pm-1:30pm |
Birds of a Feather Lunch / Exhibits Room: Golden Gate A |
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1:30pm-2:15pm |
Keynote Lessons Learned in Predictive Modeling for Ad Targeting Sugato Basu, Ph.D., Senior Research Scientist, Google Room: Golden Gate B |
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2:15pm-2:35pm |
Diamond Sponsor Presentation The Analytical Revolution Colin Shearer, WW Industry Solutions Leader, IBM Room: Golden Gate B ![]() |
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Track 1: Crowdsourcing Data Mining | Track 2: Black Box Trading | |
2:40pm-3:25pm |
Case Study: University of Melbourne, Chessmetrics, HPN
![]() Crowdsourcing Data Prediction Anthony Goldbloom, Kaggle Room: Golden Gate B |
Case Study: Cerebellum Capital
![]() Black Box Trading: Analytics in the Land of the Vampire Squid David Andre, Ph.D., Cerebellum Capital Room: Salon 5 & 6 |
Track 1: e-Commerce & HR | Track 2: Fraud Detection | |
3:30pm-3:50pm |
Case Study: Sovereign Bank
![]() Holistic Predictive Analytics Sha Hsing Min, Sovereign Bank Room: Golden Gate B |
Case Study: U.S. Postal Service![]() Office of Inspector General Fighting the Good Fraud Fight Antonia de Medinaceli, Elder Research Room: Salon 5 & 6 |
Track 1: Thought Leader | Track 2: Thought Leadership | |
3:55pm-4:15pm |
Case Study: Health Insurance
![]() Analytics by Industry/Role Jack Phillips, International Institute for Analytics Room: Golden Gate B |
The Art of Predictive Analytics![]() Srikanth Velamakanni, Fractal Analytics Room: Salon 5 & 6 ![]() |
4:15pm-4:35pm | Break / Exhibits |
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Track 1: Thought Leader | Track 2: Ensembles; Fraud Detection | |
4:35pm-5:20pm |
Speaker from: Google ![]() Making Technologies Intelligent: Data, Patterns, Access, and Architecture Astro Teller, Ph.D., Google Room: Golden Gate B |
Case Study: PayPal/eBay![]() Ensembles for Online Analytic Scoring Engine Michael Murff & Hui Wang, PayPal Room: Salon 5 & 6 |
Track 1: Product Recommendations | Track 2: Uplift Modeling (True-Lift) |
5:25pm-5:45pm |
Case Study: TXU Energy![]() Message Optimization using Discrete Choice Analysis in the Energy Sector Dustin Cannon, TXU Energy John Colias, Decision Analyst, Inc. Room: Golden Gate B |
Speakers from: Fidelity![]() True-Lift Modeling: Mining for the Most Truly Responsive Customers & Prospects Kathleen Kane & Jane Zheng, Fidelity Room: Salon 5 & 6 (Also see the full-day workshop on this topic)
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Track 1: High Technology Retail | ||
5:50pm-6:10pm |
Case Study: Hewlett-Packard![]() Customer Repurchase Analysis - B2B Context: A Bayesian Framework Jerry Shan, Hewlett-Packard Room: Golden Gate B |
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6:10pm-7:30pm | Reception / Exhibits | |
7:30pm-10:00pm |
useR Group Meeting
Featuring David Smith, Vice President of Marketing for Revolution Analytics, and Byron Ellis, Director of Analytics, adBrite Inc. Room: Golden Gate B |
Bay Area SAS Users Group Meeting
Featuring David Bell, State of Calif, Dept of Industrial Relations and William Jackman, Kaiser Permanente Room: Salon 5 & 6 |
DAY 2: Tuesday March 15, 2011 | ||
9:45am-4:30pm | Exhibit Hall Open | |
8:00am-9:00am | Registration & Breakfast |
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9:00am-9:45am |
Keynote The New Quantitative Era: Creating Successful Business Change with Analytics Thomas Davenport, President's Distinguished Professor, Babson College, Author, Competing on Analytics: The New Science of Winning Room: Salon 7 |
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9:45am-10:15am | Break / Exhibits |
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10:15am-11:00am |
Expert Panel Kaboom! Predictive Analytics Hits the Mainstream Panelists: Colin Shearer, WW Industry Solutions Leader, IBM Wayne Thompson, Analytics Product Manager, SAS Andreas Weigend, Ph.D., weigend.com, Former Chief Scientist, Amazon.com Panel moderator: Eric Siegel, Ph.D., Program Chair, Predictive Analytics World Room: Golden Gate B |
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11:00am-11:10am |
Exclusive Announcement The $3 million Heritage Health Prize: New Announcements on Contest Structure Robert O'Keefe, Corporate Senior VP, Heritage Provider Network Room: Golden Gate B |
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11:10am-11:20am | Gold Sponsor Presentations: Lightning Round
Room: Golden Gate B ![]() |
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11:25am-12:10pm |
Lab Session: Live Topical Demo![]() Making Predictive Models Count Kaiser Fung, Senior Director of Strategic Analytics, Sirius XM Radio Room: Golden Gate B ![]() |
Lab Session: Live Topical Demo![]() Bank On It! Use all your data to maximize customer satisfaction, loyalty and retention Steven Ramirez, CEO, Beyond the Arc Robert Parolin, Technical Manager, IBM Business Analytics Room: Salon 5 & 6 ![]() |
12:10pm-1:30pm | Birds of a Feather Lunch / Exhibits Room: Golden Gate A |
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1:30pm-2:15pm | Special Plenary Session The State of the Social Data Revolution Andreas Weigend, Ph.D., weigend.com, Former Chief Scientist, Amazon.com Room: Golden Gate B |
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2:15pm-2:30pm | Sponsor Presentations: Lightning Round
Room: Golden Gate B |
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Track 1: Financial Services & Segmenting | Track 2: Predictive Analytics & Search | 2:35pm-2:55pm |
Case Study: Bank of the West
![]() Effectively Incorporating Internet Data in Customer Value Models Joel Kleinman, Bank of the West Room: Golden Gate B |
Case Study: Orbitz![]() Enhance Business Performance by Applying Analytics to Search Engine Marketing (SEM) Sameer Chopra, Orbitz |
Track 1: Market Forecasting | ||
3:00pm-3:20pm |
Case Study: Eventbrite![]() Market Penetration: Is Your Growth on Track? Tilmann Bruckhaus, Ph.D., Eventbrite Room: Golden Gate B |
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3:20pm-3:55pm | Break / Exhibits | |
Track 1: Financial Service & Social Data | Track 2: Software Lab | |
3:55pm-4:15pm |
Case Study: Bank of America
![]() How Do Peers Evaluate Peer-to-Peer Lending? Aaron Lai, Bank of America Room: Golden Gate B |
Lab Session: Live Topical Demo![]() Large Scale Predictive Models for Chronic Illness using Fuzzy Logix's In-Database Analytics Technology on Netezza Christopher Hane, Ph.D., Ingenix Partha Sen, Fuzzy Logix Bill Zanine, Netezza, An IBM Company Room: Salon 5 & 6 ![]() |
Track 1: Retail & Insurance | Track 2: Social Data: Advanced Methods | |
4:20pm-4:40pm |
Case Study:CA State Automobile Assn.![]() Addressing Analytics Challenges in the Retail and Insurance Industries Noe Tuason, CA State Automobile Assn. Room: Golden Gate B |
Social (Media) Network Analysis with NodeXL ![]() Marc Smith, Ph.D., Connected Action Room: Salon 5 & 6 |
Track 1: Deployment: Insurance & Financial | Track 2: Social Data & Telecom | |
4:45pm-5:05pm |
Case Study: Fiserv and Varolii![]() Deploying Analytics with a Rules-Based Infrastructure James Taylor, Decision Management Solutions Room: Golden Gate B (Also see Mr. Taylor's full-day workshop) |
Case Study: Major N. American Telecom ![]() Social Networking Data for Churn Analysis David Katz, Dataspora Room: Salon 5 & 6 |
Track 2: Social Gaming & Retention | ||
5:10pm-5:30pm |
Post-Conference Workshops: Wednesday March 16, 2011 | |
![]() The Best and the Worst of Predictive Analytics: Predictive Modeling Methods and Common Data Mining Mistakes John Elder, Ph.D., Elder Research Room: Golden Gate B A & B |
Post-Conference Workshops: Thursday March 17, 2011 | |
![]() Hands-On Predictive Analytics Dean Abbott, President, Abbott Analytics Room: Foothill F |
Post-Conference Workshops: Friday, March 18 & Saturday, March 19, 2011 | |
![]() Net Lift Models: Optimizing the Impact of Your Marketing Kim Larsen, VP of Analytical Insight, Market Share Partners Room: Executive Conference Center, Room 203 |