Workshop

Tuesday October 18th, 2011 in New York City
Full-day: 9:00am - 4:30pm

Room: Clinton

Hands-On Business Analytics:
Insights to Impact

Intended Audience:

Managers: Project leaders, directors, vice presidents, marketing manager, product manager, finance managers and managers of any kind involved with data driven decision making
Analysts: Marketing analysts, product analysts, financial analysts and business analysts who want to be more effective in having an impact via data/analysis
Technology experts: Data analysts, BI directors, developers, DBAs, data warehousers, web analysts, and consultants who wish to extend their expertise to business/predictive analytics

Background Required: Basics of business, and an interest in leveraging data as an asset.

Workshop Description

Today all leading organizations are rapidly gaining power by leveraging information to gain insights and drive the business. Business analytics delivers actionable insights – new interpretations and evaluations of business performance based on data and statistical methods.

This hands-on workshop takes the business professional on a journey that begins with a business question, proceeds to core analysis, and concludes by deriving insights and making an impact. The agenda covers approaches to communicating analytical findings, delivering powerful presentations, and best practices to build impactful KPI dashboards. Examples, hands-on exercises, and templates empower attendees to return to their organizations with the processes and toolkit that ensures they are ready to approach any business problem and drive towards impact.

Topics Covered:

Business Analysis
- Business Problem: How to identify the real business problem behind the data pull
- Prioritization: How to prioritize between different asks by quantifying impact
- Analysis Plan: Structure analytics using Hypotheses driven approach
- Derive Insights/ Impact: How to derive insights from data for portfolio dynamics, campaign analysis, product launch, business case, trend analysis, driver analysis, pre-post, test-control.
Communication/Presentation
- Communication/ Influencing with business partner
- Make powerful presentations with strong recommendation and actionable insights
  - Graphical representation of insights
Tools/ Techniques
- Analysis using Excel: Functions, Pivot table, charting, dynamic refresh, formatting
Metrics/ Dashboard
- How to build impactful KPI Dashboard/ meaningful metrics

Software/Hardware: Attendees are required to bring their own laptop with Microsoft Excel or equivalent software for hands-on group exercises.

Schedule

Price and Registration Info:

Workshop starts at 9:00am
Morning Coffee Break at 10:30am - 11:00am
Lunch provided at 12:00pm – 1:15pm
Afternoon Coffee Break at 2:30pm - 3:00pm
End of the Workshop: 4:30pm

Attendees Receive:

A course materials folder
An official Certificate of Completion (at the conclusion of the workshop)
Free Templates: Analysis Plan, Project Plan, Effective Deck Template

Instructors

Piyanka Jain, CEO, Aryng.com

Piyanka Jain is a thought leader in analytics, speaking regularly at conferences and consistently being recognized as the "Best Speaker" in Business and Analytics conferences such as Predictive Analytics World, Integrated Business Planning and Business Performance Conference.

Piyanka's interest lies in deriving actionable insights from data to enable informed trade-offs and decision making. She enjoys problem solving and finds herself driven towards empowering business professionals to make better data driven business decision through Aryng's "Data to Decisions"™ framework she teaches. With Aryng, she is creating an organization to drive business transformation through the power of analytics.

Before founding Aryng, she was heading the NA Business Analytics at PayPal, leading strategic analytics, managing and setting agenda for the team, defining strategic roadmap to find NA business drivers. At PayPal, she and her team have delivered several high impact projects including product portfolio analysis, merchant lifecycle analysis, Voice of Customer analysis, Next Best Product Model for Merchant with $84+ mm revenue impact.

Prior to this, Piyanka drove direct measurable revenue impact of $18 mm through Strategic/Marketing analytics in partnership with Adobe Product Marketing and Relationship Marketing team. Within Marketing Operations and Analytics department, her role was to lead the organization into learning more about their products and customers through establishing appropriate engagement model with BU and rigorous mining of data. Within Relationship Marketing, Piyanka and her team's role involved designing and analyzing campaigns, creating and executing appropriate segmentation and targeting strategy, Fine tuning messaging, creatives and offers by Test & Control and improving targeting and increasing marketable universe by building response models and propensity models.

Before Adobe, Piyanka co-founded Out of Box Media in 2003. The company's first Ad Campaign started with Chinese boxes and then grew to incorporate other types of containers including Pizza boxes, cake boxes etc, delivering up to 2% campaign response rates.

Piyanka enjoys networking with other industry professionals, sharing and learning about technical and organizational challenges and solutions.

Testimonial from a recent Aryng training participant:

"I feel redeemed! The training content and the quality has been excellent. The case studies and real life business examples accompanying every theoretical concept makes understanding so much easier. The interactive learning environment makes this program all the more enjoyable while learning from others experiences as well. This course has given me totally new perspective, boosted confidence, Highly recommended!!"

Puneet Sharma, Senior Manager, PayPal

Puneet is a creative, awards-winning leader with nearly 15 years’ track record of spearheading/executing highly effective marketing and product strategy initiatives in financial /consulting industries, especially as they relate to consumer behavior. His expertise is in driving strategy through consumer insights, deep analytics, and by providing actionable recommendations for effective change execution. With his leadership background he has spearheaded many analytics-based initiatives in the financial space (PayPal, Capital One, and HSBC) that have transformed how consumer-based retail business in this space can capture lucrative & previously unclaimed opportunities.

Highlights:

Define Strategy: Working with senior execs, define business goals and ID what strategy will provide a competitive edge in the emerging financial markets. Translate strategy into action plans. In his role at HSBC as VP Marketing/Product Strategy Puneet led a team to spearhead a number of aggressive initiatives to overcome suddenly tanked consumer-credit market during the worst known financial crisis, creating a recovery plan that delivered exceptionally high returns and revenues
ID Opportunities: During periods of uncertainty identify what changes need to be made to exploit that uncertainty and establish new avenues to capitalize on future events based on emerging trends. At PayPal Puneet spearheaded an initiative for drivers of conversion and in addressing consumer pain points in checkout flow through advanced analytics, which resulted in identifying three new actionable customer pain points worth $20M
Build Teams: Puneet builds highly impactful teams from loose coalitions and inspire them for action through autonomy, leadership, and purpose. These teams deliver the exceptional, not just the expected
Deliver Results: Teaming with senior execs, socialize new initiatives and then communicate them to all stakeholders. Prepare detailed plans and execute flawlessly to deliver what was promised

*Rooms are subject to change