Track 1 sessions are for all levels.
Track 2 sessions are expert/practitioner level.| Pre-Conference Workshop: Sunday, March 4, 2012 | ||
Full-day Workshop |
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Max Kuhn, Director, Nonclinical Statistics, Pfizer |
| DAY 1: Monday, March 5, 2012 | ||
| 8:00-9:00am | Registration & Breakfast Room: Foyer |
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| 9:00-9:45am |
Keynote Persuasion by the Numbers: Optimize Marketing Influence by Predicting It Eric Siegel, Program Chair, Predictive Analytics World Room: Golden Gate A |
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| 9:45-10:05am | Diamond Sponsor Presentation Actionable Consumer Analytics: Restarting the Conversation Erick Brethenoux, IBM  Room: Golden Gate A |
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| 10:05-10:10am | Gold Sponsor Presentation Bhava Kompala, Mu Sigma  Room: Golden Gate A |
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| 10:10-10:40am | Breaks / Exhibits | |
| Track 1: All Levels Room: Salons 3-4 |
Track 2: Expert/Practitioners Room: Golden Gate A |
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| 10:40-11:00am | Analytics in the Cloud | HR Analytics |
Case Study: U.S. Special Forces  Hiring and Selecting Key Personnel Using Predictive Analytics Dean Abbott, Abbott Analytics |
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Case Study Five Growth Scenarios for Predictive Analytics in the Cloud James Taylor, Decision Management Solutions |
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| 11:05-11:25am | Crowdsourcing Predictive Analytics | |
| Case Study: Wikipedia Solving the Last Mile: Focusing Global Intelligence on Your Data Karthik Sethuraman, Kaggle & Diederik Van Liere, Wikimedia Foundation |
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| 11:30am-12:15pm |
Special Plenary Session - Case Studies: Anheuser-Busch, Dept. Homeland Security, & US Postal Service Office of Inspector General Becoming an Ace with a Robot as your Wingman John Elder, CEO & Founder, Elder Research, Inc. Room: Golden Gate A |
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| 12:15-12:25pm | Gold Sponsor Presentation Discovering Fashionable Relationships James Steck, Nordstrom, Inc.  Room: Golden Gate A |
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| 12:25-12:40pm | Lightning Round of 2-Minute Sponsor Presentations       Room: Golden Gate A |
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| 12:40-1:40pm | Birds of a Feather Lunch / Exhibits Lunch Sponsored by:  Room: Exhibit Hall |
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| 1:40-2:25pm |
Special Plenary Session - Consumer Applications Identity Wars: The Battle to Control Personal Data Andreas Weigend, weigend.com, Former Chief Scientist, Amazon.com Room: Golden Gate A |
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| 2:25-2:35pm |
Platinum Sponsor Presentation Predictive Analytics and Risk Ranking: Prioritizing the Investigation of Anti-Money Laundering Alerts Jeb Breese, Deloitte Financial Advisory Services LLP  Room: Golden Gate A |
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| 2:35-2:45pm |
Platinum Sponsor Presentation Managing Forward: Analytics For Today's Multi-Channel, Multi-Device Consumer Larry Freed, ForeSee  Room: Golden Gate A |
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| Track 1: All Levels Room: Salons 3-4 |
Track 2: Expert/Practitioners Room: Golden Gate A |
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| 2:50-3:10pm | Thought Leadership | Real Estate Market Scoring |
| Case Study: CA General Underwriters Insurance Seize the Competitive Future through a Shared Vision for Value Creation, Quality Management & Collaboration Arnold Goodman, Collaborative Data Solutions & Stephanie Behnke, CA General Underwriters Insurance |
Case Study: Altos Research There & Back Again: Model Interpretability in Real Estate Market Scoring Ben Gimpert, Altos Research |
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| 3:15-3:35pm | Insurance | Branch Location Assessment |
| Case Study: Alberta Motor Association Insurance Pricing Models using Predictive Analytics Richard Boire, Boire Filler Group |
Case Study: YMCA Using Probabilistic Computing to Optimize YMCA Branch Site Locations Bill Lazarus, SeerAnalytics | |
| 3:40-4:00pm | Insurance | Sponsored Lab |
| Case Study: Broadspire The First 24 Hours: Understanding New Claims Gary Anderberg, Broadspire, Bangalore Gunashakar, Broadspire & Sergo Grigalashvili, Crawford & Company |
Lab Session: Live Topical Demo Heterogeneous Social Media Analysis: Network Analytics meets Text Mining with KNIME Rosaria Silipo, KNIME 
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| 4:00-4:35pm |
 Room: Exhibit Hall |
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| Track 1: All Levels Room: Salons 3-4 |
Track 2: Expert/Practitioners Room: Golden Gate A |
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| 4:35-4:55pm | Econometric Indicators | Uplift Modeling |
| Case Study: LinkedIn Econometric Applications & Extracting Economic Insights from the LinkedIn Dataset Scott Nicholson, LinkedIn |
Case Study: MarketShare Response Modeling is the Wrong Modeling: Maximize Impact With Net Lift Modeling Kim Larsen, MarketShare |
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| 5:00-5:20pm | Forecasting | Behavior-Based Advertising |
| Case Study: Wells Fargo Securities Macroeconomic Forecasting, Consensus & Individual Forecaster: A Real-Time Approach Azhar Iqbal, Wells Fargo Securities |
Case Study: Yahoo! How to Get the Exact Same Online Display Advertising Results with Only 55% of the Spending Liwei Ma, Big Fish Games | |
| 5:25-5:45pm | Social Data | Behavior-Based Advertising |
| Case Study: Social Media Research Foundation
Crowd Photography for Social Media Marc Smith, Social Media Research Foundation |
Case Study: CompassLabs Prediction and Optimization Models for Online Display Advertising Mahesh Kumar, Tiger Analytics | |
| 5:50-6:10pm | Social Data | Behavior-Based Advertising |
| Case Study:A leading big-box retailer Real-World Examples of How Big Social Data is Changing Traditional Business Practices Chris Moody, Gnip & Bronwyn Agrios, Esri |
Case Study: Interclick
Data, Data Everywhere: Navigating the Digital Ecosystem with Predictive Analytics Yuan Ren, Interclick | |
| 6:10-7:30pm | Reception / Exhibits Reception Sponsored by:  Room: Exhibit Hall |
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| 7:30-10:00pm | Bay Area SAS Users Group Meeting Room: Golden Gate A |
useR Group Meeting Room: Salons 3-4 |
| DAY 2: Tuesday, March 6, 2012 | ||
| 8:00-9:00am | Registration & Breakfast Room: Foyer |
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| 9:00-9:45am |
Keynote Influencers, Skeptics, and Data Geeks: Using Analytics to Drive Organizational Change Anne Robinson, Director of Supply Chain Strategy & Analytics, Verizon Wireless Room: Golden Gate A |
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| 9:45-10:05am | Diamond Sponsor Presentation Technology Strategies for Big Data Analytics Paul Bachteal, SAS Room: Golden Gate A |
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| 10:05-10:35am | Breaks / Exhibits | |
| 10:35-11:20am | Expert Panel Wise Enterprise: Best Practices for Managing Predictive Analytics Expert Panelists: Dean Abbott, Abbott Analytics; Erick Brethenoux, IBM; & Kathy Lange, SAS Business Analytics Practice Room: Golden Gate A |
11:20-11:40am | Lightning Round of 2-Minute Sponsor Presentations       Room: Golden Gate A |
| 11:45am-12:30pm | Sponsored Lab Room: Golden Gate A |
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| Lab Session: Live Topical Demo How to Make Your Predictive Models Actionable John Guerrero, IBM & David Mould, MedeAnalytics
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| 12:30-1:30pm | Birds of a Feather Lunch / Exhibits Room: Exhibit Hall |
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| 1:30-2:15pm |
Keynote The Five Myths of Predictive Analytics Piyanka Jain, CEO, Aryng.com, Former PayPal Business Analytics Head Room: Golden Gate A |
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| 2:15-2:20pm | Gold Sponsor Presentation Creating Vision Through Insights Garland Bond, Acxiom Analytics & Consumer Insights  Room: Golden Gate A |
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| 2:20-2:25pm | Gold Sponsor Presentation Room: Golden Gate A |
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| Track 1: All Levels Room: Salons 3-4 |
Track 2: Expert/Practitioners Room: Golden Gate A |
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| 2:30-2:50pm | Sports Analytics | Retaining Subscribers |
| Case Study: Major League Baseball
MLB Pitchers: A Look at the Numbers Bartev Vartanian, Dataspora |
Case Study: True-to-Life Anecdotes Based on Misc. Enterprise Successes
Subscription Survival Modeling for Fun & Profit Jim Porzak, Viadeo |
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| 2:55-3:15pm | HR Analytics | |
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The Potential of Text Mining Dr. John Elder, Elder Research, Inc. |
Case Study: An IT Support Firm & a Sales Workforce
Creating an Engaged Workforce using Statistical Learning Salman Taherian, Kasra Technologies |
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| 3:15-3:55pm | Breaks / Exhibits | |
| Track 1: All Levels Room: Salons 3-4 |
Track 2: Expert/Practitioners Room: Golden Gate A |
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| 3:55-4:15pm | Healthcare Analytics | |
| Case Study
Top 10 Data Mining Business Mistakes Jeff Deal, Elder Research, Inc. |
Case Study: Pfizer Right Medicine, Right Patient Max Kuhn, Pfizer |
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| 4:20-4:40pm | Clinical Healthcare | |
| Case Study: Sisters of Mercy Health Systems
Framework for Detection of Clinical States & Disease Onset Using Electronic Health Record (EHR) Data Jeni Fan, Booz Allen Hamilton |
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| 4:45-5:05pm | Agile Analytics | Fraud Detection |
| Case Study: Kelley Blue Book
Agile Analytics: Model Development in an Agile Environment Shawn Hushman, Kelley Blue Book |
Case Study: USPS Office of Inspector General Fraud Detection: Fraught with Frightful Modeling Hurdles Antonia de Medinaceli, Elder Research, Inc. |
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| 5:10-5:30pm | Non-Profit | Blackbox Trading |
| Case Study: Volunteers of America, Chesapeake
Turning Operational Outcome Metrics into an Actionable Predictive Forecasting Model Shyam Desigan, Volunteers of America, Chesapeake |
Case Study: ZZAlpha
Effective Market Forecasting in 5 Key Dimensions Kevin Pratt, ZZAlpha |
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| 6:10-7:30pm | Text Analytics World Welcome Reception Room: Foyer |
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| Post-Conference Workshops: Wednesday, March 7, 2012 | Text Analytics World | |
| Full-day Workshop |
Full Day Conference | |
John Elder, CEO & Founder, Elder Research, Inc |
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| Post-Conference Workshops: Thursday, March 8, 2012 | |
| Full-day Workshop |
Full-day Workshop |
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Making Text Mining Work: Practical Methods and Solutions Dr. Andrew Fast, Director of Research, Elder Research Inc. |
Advanced Methods Hands-on:
Predictive Modeling Techniques Dean Abbott, President, Abbott Analytics Sponsored by:  |
| Post-Conference Workshop: Friday, March 9 & Saturday, March 10, 2012 | ||
| Two-day Workshop |
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Kim Larsen, Vice President of Analytical Insights, MarketShare |
