Track 1 sessions are for All Levels
Track 2 sessions are Expert/Practitioner Level| Pre-Conference Workshop: Sunday, April 14, 2013 • Room: Salon 5 & 6 |
R for Predictive Modeling: A Hands-On Introduction Max Kuhn, Director, Nonclinical Statistics, Pfizer |
| Day 1: Monday, April 15, 2013 | ||
| 8:00-9:00am | Registration & Networking Breakfast Room: Foyer | |
| 9:00-9:05am | Conference Chair Welcome Remarks Eric Siegel, Ph.D., Predictive Analytics World Room: Golden Gate A | |
| 9:05-9:20am | Diamond Sponsor Presentation Measure Right, Manage Forward, Make a Difference Eric Feinberg, ForeSee  Room: Golden Gate A | |
| 9:20-10:10am |
Keynote The $3m Heritage Health Prize: Results and Conclusions Anthony Goldbloom, Kaggle Room: Golden Gate A |
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| 10:10-10:40am | Exhibits & Morning Coffee Break Room: Exhibit Hall |
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| 10:40-10:50am | Gold Sponsor Presentation The Future of Commerce is Here Alok Bhanot, Inkiru, Inc  Room: Salon 5 & 6 |
Gold Sponsor Presentation Application of innovative analyticsin business Guha Athreya, AbsolutData  Room: Golden Gate A |
| Track 1: All Levels | Track 2: Expert/Practitioners | |
| 10:50-11:35am | Social Data Room: Salon 5 & 6 |
Financial Services Room: Golden Gate A |
| Mapping Social Media to Predict Influence and Measure Propagation Marc Smith, Social Media Research Foundation |
Case Study: Scotiabank  Mortgage Liquidation Model Building and Application Jane Zhong, Scotiabank Wenlei Shi, Scotiabank | |
| 11:40am-12:00pm | Survey Analysis Room: Salon 5 & 6 |
Uplift Modeling Room: Golden Gate A |
| Case Study: Cox Communications Using Analytics to Guide the Creation of Creative for Segment-Targeted Campaigns Bob Wood, Merkle |
Case Study: Intuit Uplift Modeling - Direct Marketing Case Studies Madhu Iyer, Intuit Inna Shapotina, Intuit See the white paper on this topic | |
| 12:05-12:25pm | Spam Detection Room: Salon 5 & 6 |
Uplift Modeling Room: Golden Gate A |
| Case Study: MailChimp.com Monkeys & Math: How MailChimp Catches Bad Guys John Foreman, MailChimp.com |
Case Study: Hewlett-Packard A Generic Uplift Modeling Framework to Calculate ROI - Application in Promotion Effectiveness Jyotirmay Nag, Hewlett-Packard See the white paper on this topic |
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| 12:25-1:30pm | Lunch Room: Exhibit Hall |
Lunch & Learn Industrialization of Analytics – Enjoy the Journey Pankaj Kulshreshtha, Genpact David Kreutter, Pfizer  Room: Golden Gate A |
| 1:30-2:15pm |
Keynote Analytics and the Presidential Elections Rayid Ghani, Obama for America Room: Golden Gate A |
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| 2:15-2:30pm | Vendor Elevator Pitches 
    Room: Golden Gate A | |
| 2:35-2:55pm | eCommerce Analytics Room: Salon 5 & 6 |
Advanced Methods Room: Golden Gate A |
| Case Study: Minted.com
Mining Customer Behavior for Targeted Marketing Jim Porzak, Minted Anne-Elise Lansdown, Minted |
Case Study: Qualcomm M.A.R.S. - an Underused Modeling Method Maria Lupetini, Qualcomm Technologies |
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| 3:00-3:20pm | Analytics Team Building & Management | |
| Case Study: Netflix Building a Data Science Team from Scratch Chris Pouliot, Netflix |
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| 3:20-3:50pm | Exhibits & Afternoon Break Room: Exhibit Hall |
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| 3:50-4:10pm | Search Engine Marketing Room: Salon 5 & 6 |
Insurance / Fraud Detection Room: Golden Gate A |
| Case Study: Kelley Blue Book
Driving Search Engine Marketing with Deep Analytics Shawn Hushman, Kelley Blue Book |
Case Study: Selective Insurance Group Strategies and Considerations for Fraud Detection in Insurance Claims Bob Biermann, Selective Insurance Group |
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| 4:15-4:35pm | Budgeting & Macroeconomics | |
| Case Study: Hewlett-Packard An Innovative Approach to Hedge Against Macroeconomic Uncertainties Affecting Businesses Srinidhi Srinivasan, Hewlett-Packard Keshav Loomb, Hewlett-Packard Ashish Kumar Singh, Hewlett-Packard |
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| 4:40-5:25pm | Industry Skills Room: Salon 5 & 6 |
Insurance Room: Golden Gate A |
| Case Study: Orbitz
Delivering on Expectations: Core Competencies for Data Scientists Sameer Chopra, Orbitz Worldwide Wenqing Lu, Orbitz Worldwide |
Case Study: Broadspire To Sue or Not to Sue: Predicting Litigation Risk Gary Anderberg, Broadspire Bangalore Gunashakar, Broadspire Sergo Grigalashvili, Crawford & Company | |
| 5:30-7:00pm | Networking Reception Room: Exhibit Hall |
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| 7:00-10:00pm | Bay Area SAS Users Group Meeting Room: Golden Gate A |
Bay Area useR Group Meeting Room: Golden Gate B |
| Day 2: Tuesday, April 16, 2013 | ||
| 8:00-9:00am | Registration & Networking Breakfast Room: Foyer |
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| 9:00-9:05am | Conference Chair Welcome Remarks Eric Siegel, Ph.D., Predictive Analytics World Room: Golden Gate A |
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| 9:05-9:20am | Diamond Sponsor Presentation Transform Your Future with Predictive Analytics John MacGregor, SAP  Room: Golden Gate A |
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| 9:20-10:10am |
Keynote Putting IBM Watson to Work Edward Nazarko, IBM Room: Golden Gate A |
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| 10:10-10:40am | Exhibits & Morning Coffee Break Room: Exhibit Hall |
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| 10:40-10:50am | Gold Sponsor Presentation Room: Salon 5 & 6 |
Gold Sponsor Presentation Applying Predictive Analytics in Real-time Jaya Kolhatkar, Inkiru, Inc Room: Golden Gate A |
| Track 1: All Levels Room: Salon 5 & 6 |
Track 2: Expert/Practitioners Room: Golden Gate A |
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| 10:50-11:10am | Industry News | Thought Leadership |
| Using Analytics to Build Your Analytics Bench: Announcing 2012 Analytics Professionals Study Results
Greta Roberts, International Institute for Analytics |
My Five Predictive Analytics Pet Peeves Dean Abbott, Abbott Analytics, Inc. |
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| 11:15-11:35am | Cross-Enterprise Analytics Room: Salon 5 & 6 |
Next Best Offer Room: Golden Gate A |
| Case Study: Monster Worldwide Win With Advanced Analytics Jean-Paul Isson, Monster Worldwide |
Case Study:Hewlett-Packard and WB Mason
Predicting Next Most likely Supplies Purchase Using Multinomial Logit Avinash Parthasarathy, Hewlett-Packard |
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| 11:40-12:00pm | Lead Management Room: Salon 5 & 6 |
Brand Analytics Room: Golden Gate A |
| Case Study: Citrix
How Predictive Analytics Changes the Game by Front-Ending the Funnel Eva Tsai, Citrix |
Case Study: Dell The Illusive Brand: How to Measure Brand and the Communications Focused On It Natalie Kortum, Dell |
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| 12:05-12:25pm | Churn Modeling | |
| Case Study: Paychex Customer Retention: Pulling the Needle from the Haystack Frank Fiorille, Paychex, Inc. |
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| 12:25-1:30pm | Lunch Room: Exhibit Hall |
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| 1:30-1:50pm | Platinum Sponsor Presentation Predicting a fraudulent payment – is it possible? Josh Ellis, Deloitte Financial Advisory Services LLP  Room: Golden Gate A |
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| 1:50-2:35pm |
Special Plenary Session General Lessons We Can Learn from Blackbox Trading Dr. John Elder, Elder Research, Inc. Room: Golden Gate A |
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| 2:40-3:25pm |
Expert Panel Big Data for Predictive Analytics Moderator: Eric Siegel, Ph.D., Predictive Analytics World Panelists: Satish Lalchand, Deloitte Financial Advisory Services LLP Anil Kaul, AbsolutData Eric Feinberg, ForeSee Room: Golden Gate A |
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| 3:25-3:50pm | Exhibits & Afternoon Break Room: Exhibit Hall |
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| 3:50-4:10pm | Data Visualization Room: Salon 5 & 6 |
Likelihood-to-Recommend Room: Golden Gate A |
| Case Study: Wells Fargo
Data Visualization Design Using Shneiderman's Mantra: Overview First, Zoom and Filter, Then Details-On-Demand Eric Legrand, Wells Fargo Dana Zuber, Wells Fargo |
Case Study: AAA Multicollinearity and Sparse Data in Key Driver Analysis: Challenges and Solutions Noe Tuason, AAA-NCNU Raymond Reno, Market Strategies International |
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| 4:15-4:35pm | Insurance & HR Analytics | |
| Case Study: Crawford Global Technical Services
Using Predictive Analytics for Strategic Planning at Crawford GTS Sergo Grigalashvili, Crawford & Company Dr. Andries Willemse, Crawford & Company |
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| 4:40-5:30pm | Data Visualization | HR Analytics |
| Case Study: Blue Shield of California
No Country for Fat Men - Investigating Obesity with Visual Analytics Aaron Lai, Blue Shield of California |
Case Study: ConAgra Foods
Aging of the Baby Boomer Generation and the Upcoming Talent Tsunami KC Bradley, ConAgra Foods Sara Roberts, ConAgra Foods |
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| Post-Conference Workshops: Tuesday, April 16, 2013 | |
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Making Text Mining Work: Practical Methods and Solutions Dr. Andrew Fast, Director of Research, Elder Research Inc. Room: Foothill E |
Mapping Groups of People and What They are Talking About in Social Media Marc A. Smith, Chief Social Scientist, Connected Action Consulting Group Room: Foothill E |
| Post-Conference Workshops: Wednesday, April 17, 2013 | |
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Supercharging Prediction: Hands-On with Ensemble Models Dean Abbott, President, Abbott Analytics, Inc. Workshop Sponsored by:  Room: Pacific B |
The Best and the Worst of Predictive Analytics: Predictive Modeling Methods and Common Data Mining Mistakes Dr. John Elder, CEO & Founder, Elder Research, Inc Room: Pacific H |
| Post-Conference Workshop: Thursday, April 18, 2013 |
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Advanced Methods Hands-on: Predictive Modeling Techniques Dean Abbott, President, Abbott Analytics Workshop Sponsored by: 
Room: Club Room |
| Post-Conference Workshop: Friday, April 19 and Saturday, April 20, 2013 |
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Net Lift Models: Optimizing the Impact of Your Marketing Kim Larsen, Vice President of Analytical Insights, MarketShare Room: Foothill D |
